Marketing + Branding
Improve ROI with Consistent Communication
Premiere from i2i Technologies. Live Virtual and Hybrid Event Services to simplify your life.
A conference committee recently transformed from a face-to-face to a fully virtual event. They needed help with branding and marketing to communicate a new way of doing business.
Their challenge was they did not have easy access to professional designers with experience in marketing distance learning events.
This is a great fit for the i2i Technologies team! Our marketing and graphic design team deployed their super powers to solve this problem.
Our collaboration began with creating an effective conference design using the brand style guidelines of the host university and the current event graphic.
Our in-house designer created a modern co-branded image representing the change to a fully virtual event. The added design elements to all video production and support materials created a polished, cohesive experience for presenters, volunteers, and attendees.
A social media kit to provide consistency and professionalism across all communication platforms was the next piece of the puzzle.
In addition, we provided professional images and copywriting for social media and conference communication aligned to the editorial calendar.
The professionalism of the conference led to an increased return on investment and continued growth from a national to an international event.